Mosiac
On April 22, 2016, Prof. Maicher gave a dinner speech at the annual meetingExternal link of the Working Group of German Market and Social Research InstitutesExternal link in Hanover. He talked on the changes coming along with the increasingly available customer data and the opportunities brought by the digitisation of market relations. He emphasised in particular that market research institutes should focus on their methodological knowledge and analytical expertise as their central strengths.
News from: 29.04.2016 20:38
